BUSINESS COMMUNICATION EXCELLENCE PROGRAM
Short, self-paced classes that teach easy-to-master business writing techniques that will increase your visibility and influence
Here’s what top managers say
When a former student at a company renowned for its business writing moved to a Fortune 10 company, several of his colleagues asked him: Why is your email so much better than everyone else’s? And he said: It struck me then just how important everyday communication is to building an image of success and getting things done, on time and up to standard.
And he is not alone. See what other top executives have said about the importance of outstanding business writing skills.
If you want to run the show someday and run it well, you had better learn to think, write, and speak, in that order—clearly, forcefully, and concisely.
All important projects ultimately move forward on paper.
Clear concise messages shorten the cycle of submission, consideration, decision, and action. They get more action—faster.
Writing adds clarity to one’s thinking. It can be much more precise than oral communication, and it can be shared with more people in different places.
Given that memories are faulty, and people change, clear written records are vital.
Throughout these classes you will be viewing scenarios and complete exercises to help you transform ineffective email, reports, SOPs, and proposals into messages that are visually attractive, logically coherent, and tactfully presented while allowing your readers to accurately understand your meaning in a single reading.
You will learn to design messages that meet the different needs of a variety of technical and business readers to facilitate easy navigation of a variety of simple and complex messages, including the effective use of
This workshop focuses on the effective blend of visual design with a current best approach to organizing messages that are inviting to read, easily understood, logically argued, and effectively related to reader and company objectives
$49
The design and organization strategies of Session One are applied to email and other short messages, including how to compose messages that fit on a single cell phone screen.
$49
This class focuses on a section-by-section analysis of the success strategies needed to master each part of the complex report and action messages. Includes an extensive appendix with model messages and guidelines for diction, grammar, and spelling.
$99
This session promotes the use of structured writing tools, such as word charts, logic diagrams, and planning matrices, and graphic aids, tools that are especially helpful for planning, organizing, executing, and documenting projects
$99
This unit covers three topics: 1) word choice, specifically communicating positively, authoritatively; and respectfully to a multicultural readership; 2) using a variety of editing and design tools to help fit a message on a single page or cell phone
$49
Bundle purchasers will receive an eBook, Power Communication. Contact Dr. Clark at [email protected] for details about further discounts for orders of 10 or more students from the same organization
$249
Learn to use mental rehearsal and prior knowledge of your audience to anticipate questions, formulate responses, and revise them for clarity and audience appropriateness. Deliver answers that are logically complete, easily understood, and adapted to
$49
Become a confident public speaker--delivering lively presentations to audiences of one to a hundred. Learn to use positive mental attitude and physical relaxation techniques before and during the presentation to assure a fluent delivery, one without
$49
No more Death by PowerPoint! PowerPoint is a visual not a text-centered medium. Learn how to select appropriate visual content and to limit text to short phrases in parallel order. Complete exercises to become skilled at gaining a positive first im
$49
Learn to structure your ideas into persuasive and impactful narratives using a sound combination of storytelling principles and creative thinking Use time-tested principles of organization, content, and design to create a presentation
$49
Be known as the team leaders whose meetings make a difference! This workshop focuses on achieving 1) team task success: Agenda Preparation, Participant Preparation, Opening Statement, Success Criteria, and Follow up and 2) interpersonal success
$49
Crucial to effectively motivating others is building trust, connection, and understanding. Practice positive communication behaviors in everyday face-to-face, e-mail, text, and telephone communication including creating positive first impressions
$49